Kogan.com delivered robust growth in the first half of FY25, fueled by a strategic focus on marketing during the peak retail sales period, including Black Friday, Cyber Monday, and Boxing Day sales. Key metrics (unaudited) for 1HFY25 compared to 1HFY24 are as follows:
- Gross Sales: Increased by 10.3% to $492.5 million
- Revenue: Up 9.9% to $272.7 million
- Gross Profit: Rose by 18.3% to $106.0 million
- Gross Margin: Improved by 2.8pp to 38.9%
- Adjusted EBITDA: Grew by 17.5% to $25.3 million
- Adjusted EBIT: Increased by 21.2% to $19.0 million
Operational Highlights
- Marketing & Promotions: Aggressive investment during peak sales periods drove accelerated topline growth.
- Mighty Ape Digital Transformation: The launch of a unified platform and Mighty Ape Marketplace in October 2024 temporarily impacted sales and profitability due to technology challenges. These issues are now largely resolved, with long-term benefits anticipated.
About Kogan.com
Kogan.com operates a diverse portfolio of businesses, including retail (Kogan Retail, Mighty Ape, Dick Smith), marketplaces, and services like Kogan Mobile, Insurance, and Travel. Renowned for its price leadership through digital efficiency, Kogan.com remains committed to delivering exceptional value to customers.
