Domain Holdings Australia (ASX: DHG) has kicked off the year with an impressive first-half performance, reporting a 7% increase in revenue to $217.2 million and a 28% jump in net profit after tax (NPAT) to $33.1 million. The company has also announced a fully franked dividend of 2.0 cents per share, holding steady with last year.
CEO Jason Pellegrino was upbeat about the results, pointing to Domain’s Marketplace strategy as a key driver of growth. He highlighted the strong uptake of Platinum Edge—a premium listing product—which saw penetration rise by nearly 50% year-on-year, alongside the success of Audience Boost, which has delivered a 24% increase in views for property listings.
Domain’s audience engagement is on the rise, with site visits up 23% year-on-year, outpacing its major competitor’s growth. Unique Audience (UA) has also climbed 10% compared to last year, demonstrating a growing pool of serious property seekers engaging with the platform.
The company has also been making the most of its partnership with Nine, capitalizing on cross-platform branding during the Australian Open and launching a Victorian edition of Prestige magazine to cater to the luxury real estate market.
Technology Investment and Marketplace Growth
Pellegrino stressed that Domain’s ongoing investment in technology is setting the company up for even bigger opportunities down the track. By accelerating product launches, refining pricing strategies, and automating processes, Domain is aiming to drive efficiency while delivering a better user experience. The company believes this will not only streamline operations but also enhance innovation, allowing it to stay ahead of the competition.
Despite ramping up its investment in tech, Domain has managed to maintain strong margins and is keeping costs under control while pushing forward with its growth plans.
What’s Ahead?
Looking forward, Domain is seeing a solid start to the second half, with new ‘for sale’ listings in January up 3% year-on-year. While costs are expected to rise in the high single-digit percentage range, the company is balancing this with productivity improvements to keep margins stable.
With momentum building across audience engagement, product innovation, and revenue growth, Domain is in a strong position for the months ahead. Pellegrino remains confident that the Marketplace strategy will continue delivering value, helping Domain solidify its standing in Australia’s property market.
