Kogan.com Ltd (ASX: KGN) has posted an impressive first-half FY25 result, with both sales and profitability climbing as the company capitalized on strategic initiatives and an optimized marketing approach. Group gross sales jumped 10.3% year-over-year to $492.5 million, while revenue grew 9.9% to $272.7 million. The core Kogan.com business led the charge, increasing gross sales by 15.4% and revenue by 22.3%. The company’s customer base also expanded significantly, surpassing 3 million active users—a 9.4% increase.
Profitability metrics were equally strong, with group gross profit rising 18.3% to $106 million, driven by higher margins and stronger inventory management. Adjusted EBITDA climbed 17.5% to $25.3 million, while statutory NPAT rose 19% to $10.3 million. Shareholders were rewarded with a fully franked interim dividend of 7.0 cents per share, alongside a planned resumption of the company’s share buyback program. CEO Ruslan Kogan emphasized that the company’s disciplined execution and focus on value-driven offerings will continue fueling sustainable growth.
A strategic upgrade to the Mighty Ape platform, while initially disruptive, is expected to enhance long-term growth, particularly in its marketplace and loyalty programs. The outlook remains positive, with January 2025 showing continued sales momentum, particularly in Kogan.com, where gross sales surged 30.8% year-over-year.
