Infomedia Ltd (ASX: IFM) is accelerating its AI-powered future, announcing a 50% acquisition of Intellegam GmbH, a European automotive AI startup, for €6.1 million. This move strengthens Infomedia’s innovation agenda, integrating cutting-edge generative AI into its global automotive software ecosystem.
Why This Matters
- Intellegam brings proprietary AI tech already used by two Chinese OEM brands in Europe, enhancing repair data interpretation and customer experience.
- The partnership aligns AI with Infomedia’s rich data assets, unlocking new cross-selling and upselling opportunities.
- Infomedia has a pathway to acquire the remaining 50% over the next five years, based on financial and strategic performance.
- Financial impact in FY25 is expected to be minimal, but long-term potential is significant.
A Smart AI Play for Infomedia
Intellegam, founded in 2023, has built scalable AI solutions that transform unstructured automotive data into actionable insights. Their custom AI models enhance data ingestion, search, automation, and decision-making—all key priorities for the rapidly evolving automotive sector.
Infomedia plans to integrate Intellegam’s AI capabilities into its core product suite, providing OEMs and dealerships with smarter tools to improve efficiency, enhance decision-making, and elevate customer experiences.
What the Leaders Are Saying
Infomedia’s CEO Jens Monsees sees the deal as a game-changer, reinforcing Infomedia’s commitment to AI-driven automotive solutions:
“This partnership with Intellegam brings cutting-edge AI technology into our business, powering the future of intelligent automotive solutions.”
Intellegam’s CEO Tobias Hetfleisch is equally excited about the collaboration:
“The automotive industry is evolving rapidly, and AI is the key to staying ahead. Partnering with Infomedia enables us to bring our technology where it matters most.”
What’s Next?
The deal is expected to close by March 1, 2025, pending customary conditions. Infomedia continues to pursue further organic and inorganic growth opportunities, expanding its reach across global markets.
For investors, this signals Infomedia’s intent to lead the AI-driven transformation of automotive software, with Intellegam’s technology set to enhance its offerings for years to come.
