Massive Growth in Users and Revenue as Company Sets Sights on $1 Billion Milestone
Life360 (NASDAQ: LIF, ASX: 360) has wrapped up 2024 with a bang, reporting record-breaking results for both the fourth quarter and the full year. With nearly 80 million monthly active users (MAUs) and a 33% year-over-year revenue jump to $115.5 million in Q4, the company continues to build serious momentum.
CEO Chris Hulls called 2024 a “transformative year,” with Life360 successfully launching an advertising business, expanding its Tile device lineup, executing an award-winning brand campaign, and completing its U.S. IPO. With these milestones behind them, the company is now laser-focused on its long-term goals: 150 million MAUs, $1 billion in annual revenue, and a 35%+ Adjusted EBITDA margin.
Q4 and FY 2024 Financial Highlights
- Quarterly revenue hit $115.5 million, up 33% year-over-year.
- Annualized Monthly Revenue (AMR) reached $367.6 million, a 34% YoY increase.
- Q4 net income of $8.5 million, marking a shift to profitability.
- Adjusted EBITDA for the year reached a record $45.5 million.
- Operating cash flow of $12.3 million in Q4, up 38% YoY.
- Total FY 2024 revenue climbed 22% to $371 million, with operating expenses growing at a controlled 14%.
CFO Russell Burke emphasized the company’s strong financial discipline, noting that profitability is increasing alongside revenue growth. Looking ahead to 2025, Life360 expects revenue between $450 million and $480 million and Adjusted EBITDA of $65 million to $75 million.
Big Wins in User Growth
- 79.6 million MAUs, up 30% YoY, with a strong boost from organic growth.
- 2.3 million Paying Circles, a 25% YoY increase, fueled by better retention and new product offerings.
- Average Revenue Per Paying Circle (ARPPC) rose 6% YoY to $131.76, benefiting from premium-priced product shifts.
The company continues to refine its subscription model, with a push toward higher-value plans in the U.S. and internationally.
What’s Next?
With a solid foundation, Life360 is positioning itself for its next growth phase. The company is doubling down on user acquisition, improving monetization strategies, and expanding globally. As families increasingly look for safety, connectivity, and convenience, Life360 is capitalizing on a massive market opportunity.
Bottom Line
Life360 isn’t just growing—it’s thriving. The company has successfully scaled revenue, hit profitability, and maintained impressive user growth. With a strong 2024 in the books, all eyes are on whether they can hit their ambitious targets in 2025 and beyond.
