Viva Leisure Expands into the UK with Key Master Franchise Agreement

Viva Leisure Limited has announced a significant milestone in its international expansion strategy with the execution of a Master Franchise Agreement for the United Kingdom. This move will bring the Plus Fitness brand to the UK, marking a major step in the company’s global growth.

Master Franchise Agreement for the UK:

  • Duration: The agreement with the UK Master Franchisee is for 10 years, with the option for two additional 10-year terms.
  • Launch: The first Plus Fitness location is scheduled to open in 2025. Franchise sales will begin in the coming year, allowing for rapid growth and expansion across the UK.

UK Market Opportunity:

  • Market Potential: The UK fitness market offers substantial growth opportunities, with 15% of the population currently holding a gym membership.
  • Demand for Affordable Fitness: As demand for affordable and flexible fitness solutions rises, Plus Fitness is well-positioned to capitalize on its proven business model to gain market share.
  • Franchise Model: The Plus Fitness franchise model is a low-cost, high-reward structure that has been successful in other markets, offering UK franchisees a low-risk entry point. This will allow for swift, cost-effective scaling while ensuring high service standards.

Global Expansion:

  • Regions of Operation: Plus Fitness is now operating or has agreements to operate in six key regions:
    1. Australia
    2. New Zealand
    3. India (West Region)
    4. Singapore
    5. Philippines
    6. United Kingdom
  • This global footprint reflects the growing demand for Plus Fitness, with further expansion planned.

CEO’s Comment:

Harry Konstantinou, CEO of Viva Leisure, expressed excitement about entering the UK market and highlighted the significant growth opportunities. He emphasized the scalability of the low-cost, high-reward franchise model, which positions Plus Fitness to meet the demand for affordable fitness solutions across the UK.

Additionally, Konstantinou pointed out that the UK expansion would also support the rollout of Viva’s Hub technology and Viva Pay payment systems, contributing to the growth of the company’s technology and payments division.

Future Outlook:

Viva Leisure is excited about the potential of the UK market and looks forward to seeing Plus Fitness thrive there, contributing positively to the company’s broader strategic objectives.